Affluent Men

Contact us

If you'd like to learn more about our solutions, please request more information here.

If you would like to speak to someone, call +44 (0) 20 7492 1000 and one of our team will be happy to talk to you.

Fast facts

AOL reaches 2.1 million men every month - 23 times the capacity of Wembley stadium!... with each user visiting the site an average of 24 times.

The affluent AOL man is:

Aged 25-54

Earning £35k+

 

Affluent Men one-sheet
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Source: comScore UK, April, 2010

Case studies

Thomson
In February 2009's TUI's Thomson began an advertising campaign on a revenue share basis with AOL Advertising. See how they did...

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To view all of our case studies, visit our case studies section.

Men visit the internet for a multitude of reasons. But whether they're checking scores, downloading music, or researching gadgets, AOL has all the stuff men are looking for and more. We know what they want, which is why our content and advertising network delivers on this online audience.

 

Our audiences

Targeting

Contextual. Behavioural. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale. 

 

Contextual. Target consumers within relevant websites on Advertising.com's content channels:

  • Sports channel

  • Personal Finance channel

  • Video Games channel

 

Behavioural. Target consumers based on their interests:

  • High Spirits. Alcohol consumers who are interested in wine, food and beverages.

  • Passionate Sports Fans. Dedicated fans who love football and other professional sports, follow their favourite players, and shop for sports memorabilia.

  • Motor Sports Fanatics. Auto racing fans who live for speed and follow their favourite drivers/races (Formula 1, Isle of Man TT),

  • Active Gamers. Men looking for online and console game strategies, tracking game release dates and purchasing video games.

  • Technology Influencers. Audience segment of early adopters who follow new technology,

  • Electronics Shoppers. People shopping for electronics: TVs, mobiles, computers, video games, audio equipment and more.

 

Accurate. Pinpoint your customers with other powerful targerting solutions:

Develop a custom audience segment modelled after visitors to your site (Look-Alike Modeling).

Find households with men 18-34 that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).

  • If you’re sponsoring an AOL page, retarget consumers who have previously visited it (Sponsorship LeadBack).

  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).

  • Use Targeted+ to deliver campaigns to an audience which index highly against a desired demograph (age, income, social grade, household size etc) .

  • Target place of access e.g. FTSE top 150 companies, public sector and home access (domain targeting).