Silver Surfers

Contact us

If you'd like to learn more about our solutions, please request more information here.

If you would like to speak to someone, call +44 (0) 20 7492 1000 and one of our team will be happy to talk to you.

Fast facts

AOL reaches 1 million over 55's every month – more than the populations of Liverpool and Leeds combined! …with each user visiting an average of 32 times.

AOL Silver Surfers are:

Aged 55+
46% male
34% retired
Word of mouth influencers

 

Silver Surfers one-sheet
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Source: comScore UK, April, 2010

Case studies

The National Trust
The National Trust charity has grown into the nation's heritage guardian. In the summer of 2009 their media agency Equi=media tasked AOL Advertising with implementing a digital campaign. See how they did...

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To view all of our case studies, visit our case studies section.

Having watched the internet evolve from the days of desktop dial-up to Wi-Fi broadband, the AOL Silver Surfer has seen it all. They are a sophisticated audience of users, enjoying an active lifestyle with plenty of 'me time' and they appreciate how to use the internet to meet their own demands and ensure that it enriches their lives.

Our audiences

Targeting

Contextual. Behavioural. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites

  • Dating channel

  • Personal Finance channel

  • New: DailyFinance iPhone app, the most powerful mobile tool for investors and market followers

 

Behavioural. Target consumers based on their interests:

  • Money Minders. Affluent, older individuals who are seeking online financial advice, checking the performance of their investments, getting tax advice, planning their retirement and researching insurance options.

  • Property Intender. In-market individuals looking to buy, sell or rent property.

  • Small Business Owner. Small business professionals shopping for real estate, health care and office and computer equipment.

  • Investors. Affluent individuals who read business news, evaluate stocks, seek financial advice and conduct trades online.

  • Insurance Intender. Individuals seeking information about life, auto, home or health insurance.

  • Mortgage Intender. Individuals seeking information about mortgage rates and/or home loans.

 

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Find your ideal customers on the sites they are most likely to visit (Subnet Targeting).

  • Reach those who have visited DailyFinance or WalletPop (Audience Extension)

  • Retarget users who have clicked on your advertisements (Advertiser LeadBack).

  • Use Targeted+ to deliver campaigns to an audience which index highly against a desired demograph (age, income, social grade, household size etc)

  • Target place of access eg FTSE top 150 companies, public sector and home access (domain targeting).