The Huffington Post UK

The Huffington Post UK features a unique combination of original reporting, opinion and news aggregation covering politics, technology, education, entertainment and lifestyle. Delivered on a social platform, it is home to a wide range of well known celebrities, including: Alastair Campbell, Tessa Jowell and Ricky Gervais who all blog alongside our other 1,500 UK contributors.

The Audience:

In its first month The Huffington Post UK attracted over 1 million unique users* and it continues to reach an affluent, engaged and influential audience:

• 53% male
• 52% aged 15-34
• 43% social grade AB
• 41% enjoy a household income of £50k+

As brands command a greater presence in the digital (and more specifically, the social) space, The Huffington Post UK provides an opportunity to target consumers as they engage with the news of the day and with each other.

We offer a variety of advertising options:

• Custom slideshows – opportunities for brands to create visual stories to communicate core messages, brand values or simply showcase new products.
• Brand blogs – allowing brands to build personality and directly interact with their target audience. A great way to discuss issues (fun or serious) at length and be regarded as the authority on it.
• Sponsored comments – where advertisers can interact with the comments stream – creating a social dialogue with an engaged audience. Think of it as your brand’s very own soap box!
• Project Devil – our dynamic premium display ad format that allows brands to deliver multiple digital strategies within a single ad unit.

For advertising opportunities on The Huffington Post UK, contact:

t: +44 (0) 20 7492 1000

e: uksales@teamaol.com

*Source: comScore UK, August 2011