This section is dedicated to the latest press releases for AOL UK. For more information please get in touch with John Nolan.
For global news from our corporate headquarters visit our main news feed.
AOL Advertising UK Jumps to Third Place in IPA Spring 2012 Survey |
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Today the IPA announced that AOL Advertising has jumped to third place overall in the Spring 2012 survey, quite a feat seeing that 24 months ago the business was ranked in fourteenth place. In fact, during that period we rose from fourteenth to sixth to fourth and now third. This great jump can be attributed to a dedicated advertising team that works closely with our agencies and clients to not only understand campaign objectives, but deliver results driven campaigns where the agency is front and center in everything we do. |
AOL creates industry first 'Inspired by Iceland' campaign with Promote Iceland |
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AOL today launched an innovative cross-platform campaign in partnership with Promote Iceland that will span The Huffington Post, MyDaily, AOL Travel and AOL advertising platforms Advertising.com and goviral. Inspired by Iceland is the first Europe- wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, content and platforms. |
AOL UK’s DareDevil Challenge Names a Winner |
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Congratulations to creative agency BETC London for winning AOL UK's DareDevil challenge, earning a campaign for their client port brand Cockburn's. |
Introducing Huffington Post UK Sport |
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AOL is delighted to announce the launch of HuffPost Sport, the latest channel on its ever-expanding site. |
AOL Money completes extensive redesign following partnerships with Lovemoney.com and The Motley Fool |
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AOL UK announces an enhanced version of its personal finance site, AOL Money, with a fully integrated price comparison hub in partnership with Lovemoney.com and an investing platform powered by The Motley Fool. |
AOL makes one hell of an impact at annual Campaign Media awards |
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The UK marketing team announced the launch of the DareDevil Challenge at the Campaign awards last week, the UK’s biggest awards bash for the advertising creative industry. |
Going for Gold: London 2012 Olympics & Paralympics Research |
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Breaking records and winning medal’s – that’s what AOLers want from next year’s London Olympic Games and ‘too-right’ they say given that the UK has paid £10bn to host them. |
See It, Tag It, Love It |
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We set out to create the ultimate beauty and fashion scenes on Facebook full of gorgeous must-have treats from premium brands. We wanted to create a campaign that would spread virally through the use of partners and social media. Through See it, Tag it, Love it, we wanted to achieve an engaged digital audience to talk to about all the MyDaily news, offers and competitions. |
Huffington Post UK goes live |
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The Huffington Post UK a UK version of The Huffington Post ("HuffPost"), the popular American news and opinion site, is now live in the UK. The site features HuffPost's unique combination of original reporting, aggregation, a leading-edge commenting forum, pioneering social engagement tools, and a vibrant platform for a wide range of bloggers. High profile bloggers already lined up to contribute include Tony Blair, Jeremy Hunt and Sarah Brown as well as comedy and entertainment luminaries such as Ricky Gervais, Tracey Ullman, Imogen Edwards-Jones, Jonathan Meades and Kate Garraway. |
AOL UK launches new Project Devil display advertising format with RIM (for the BlackBerry Torch) and M&S. |
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The Project Devil unit offers increased engagement through a large creative canvas, divided into three modules, which allow advertisers to customise the content and functionality within one interface whilst enjoying 100% share of voice. The wide-ranging functionality of each panel includes media streams and applications such as video, slideshows, 3-D rotation, quizzes and more. Every ad is fully interactive, eliminating the need for consumers to navigate away from the page to explore its features. |
Video distribution network goviral acquired by AOL |
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AOL Europe has acquired the video distribution network goviral. goviral distribute branded video content across the Internet for some of the world's largest and most esteemed brands, media agencies, creative agencies, and content producers. The transaction will further strengthen AOL's video offerings in Europe and ultimately North America and will deliver further scale, placing it in pole position to expand its reach internationally, engage new highly targeted consumer audiences and serve its advertising partners. |
AOL acquires Pictela to boost innovative advertising offering |
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AOL has acquired Pictela Inc. the provider of an award-winning global technology platform for serving and distributing high-definition brand content across online advertising and social media. The transaction brings further scale to scale to AOL's suite of premium advertising tools for advertisers, agencies and publishers, including the company's innovative new Project Devil display advertising format which AOL intends to roll out further in the UK during Q1 in 2011. |
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AOL UK reveals Hot Searches 2010 |
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Celebrity divorces, Chilean miners and even cats in wheelie bins! AOL Hot Searches 2010 reveals the most searched for phrases of the year. Drawing on data from billions of searches carried out since January 2010 up to just a few days ago, AOL Hot Searches 2010 is the definitive guide to who and what made it big in 2010, who grabbed our interest for all the wrong reasons and what have been the burning questions ticking over in our heads. |
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Dannii Minogue and AOL UK Announce Exclusive Web Content Partnership |
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Dannii Minogue, international music and TV personality, will join AOL UK's new high-end, glossy female website MyDaily as Contributing Editor, on a year-long deal, to create high quality original content and programming. Each month Dannii will get access to some of the most exciting names in the world of entertainment, treating visitors to the site with an exclusive mix of videos and interviews with the biggest names in fashion, film, TV & music. |
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Harry Hill releases new series straight to internet, exclusively on the AOL network |
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Written by Harry Hill and co-produced with ChannelFlip the online video experts, 'Harry Hill's Little Internet Show' launches exclusively across the AOL network. Each of the ten 5-minute episodes is shot in-and-around Harry's holiday home in Whitstable, Kent and features all-new material created by Hill, specifically for the web. |
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AOL's MapQuest 'Opens Up' in Europe with Open-Source Mapping |
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MapQuest, a wholly owned subsidiary of AOL announces plans to be the first large mapping company to embrace open-source mapping at scale. MapQuest is announcing the beta launch of http://open.mapquest.co.uk/ built on OpenStreetMap data for the UK. The beta platform will be a stand-alone offering and will live alongside MapQuest's existing UK platform, which is based on commercially available map data. |
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AOL UK launches MyDaily |
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AOL UK launches MyDaily, its definitive destination for successful, stylish and discerning women who want to feel as good as they look. MyDaily joins a growing portfolio of scalable content networks being created by AOL as part of its strategy to become the world's largest content creator by offering deeper, richer, more engaging experiences for consumers and advertisers. Always delivered with intelligence, wit and a sense of humour MyDaily, has a strong focus on debate and opinion, while delivering the forward-thinking woman's five-a-day: fashion, beauty, decor, mind & body and travel. |
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