Conversations are more effective when you’re speaking to the right person. AOL Advertising offers a suite of targeting solutions that connect you directly with the consumers who are most receptive to your message. And because we’ve got one of the biggest networks around (our Advertising.com network reaches reaches 8 out of 10 online individuals in the UK) we can help you reach your ideal consumers at scale – whomever they may be.
Behavioural targeting
As part of its range of tailored targeting capabilities, AOL Advertising offers AOL Intent - a behavioural targeting solution which connects advertisers directly with the consumers who are in market for their products and services.
Audience behaviours
Hit your audience sweet spot. AOL Advertising observes consumer behaviour (anonymously) across thousands of websites, then organises people into groups based on their interests. Choose from over 60 pre-packaged audiences – including Auto Intenders, Apparel Shoppers, Business Decision Makers and more.
Lookalike Segmentation
Consumers with similar behavioural and purchasing patterns as your current customers are more likely to become new customers than those without these characteristics. To deliver this complementary audience, AOL Advertising identifies common attributes amongst converting users and uses an advanced algorithm to target relevant ads to consumers with similar characteristics.
Audience extension
Target users of specific AOL sites wherever they go across our AOL Media properties.
Retargeting
More exposure = better results. With our LeadBack suite, you can retarget consumers who have…
Other targeting
Source: comScore UK, September 2010
If you'd like to learn more about our solutions, please request more information here.
If you would like to speak to someone, call +44 (0) 20 7492 1000 and one of our team will be happy to talk to you.